The 2023 finalists


B&B and Guest House of the Year

  • The Elm Tree

  • The Old Kings Head

  • The Pyewipe Inn

  • The Vine B&B

  • Village Limits

Mystery shopping criteria - ​​Unannounced and overnight visit (including breakfast), but with the option for a pre-booked announced day visit if necessary


Camping, Glamping and Holiday Park of the Year

  • Ashleigh Farm Caravan and Glamping

  • Grange Farm Park

  • Holivans Ltd

  • Stewton Stars Hideaway

  • Treetop Hideaways

Mystery shopping criteria - Unannounced and overnight visit, but with the option for an announced-on-arrival day visit or pre-booked announced day visit.


Ethical, Responsible and Sustainable Tourism Award

  • Ashleigh Farm Caravan and Glamping

  • Holivans Ltd

  • Louth Distillery

  • The Hope and Anchor Pub

  • Uncle Henry's Farm Shop, Butchery & Cafe

Mystery shopping criteria - Pre-booked announced day visit


Experience of the Year

  • Cameron Huggins Blacksmith

  • JandJ Alpacas

  • Go Ape Normanby Hall

  • Lincoln Cathedral

  • Lincolnshire Cookery School

Mystery shopping criteria - Unannounced day visit (with pre-booked tickets if required)


Hotel of the Year

  • Cleatham Hall Hotel

  • Savoy Hotel Skegness

  • The Castle Hotel

  • William Cecil

Mystery shopping criteria - An unannounced and overnight visit (including breakfast, plus lunch or evening meal)


Large Visitor Attraction of the Year

  • Fantasy Island

  • Jubilee Park Woodhall Spa ltd

  • Lincolnshire Wildlife Park

  • Normanby Hall Country Park

  • Woodside Wildlife Park

Mystery shopping criteria - Unannounced day visit (with pre-booked tickets if required)


New Tourism Business of the Year

  • JB Farming & Country Stays

  • Lincoln Free Walking Tour

  • Louth Distillery

  • Luda Brewing Co.

  • The Hide Farm Stay

Mystery shopping criteria - Pre-booked announced day visit


Pub of the Year

  • The George at Langworth

  • The Hope and Anchor Pub

  • The Horse & Groom

  • The Pyewipe Inn

  • The Queens Head Bar & Restaurant

Mystery shopping criteria - Unannounced day visit (with pre-booked reservations if required, including lunch or evening meal)


Self Catering Accommodation of the Year

  • Bainvalley Cottages

  • Holly Cottage Breaks

  • Lincolnshire Coastal Cottages

  • The Burrow Escape

  • Treetop Hideaways

Mystery shopping criteria - Pre-booked announced day visit


Small Visitor Attraction of the Year

  • Ark Wildlife & Dinosaur Park

  • Baytree Owl and Wildlife Centre

  • Bransby Horses - Rescue & Welfare

  • JandJ Alpacas

  • Wild Pines Park

Mystery shopping criteria - Unannounced day visit


Taste Lincolnshire Award

  • Clarke’s Farm

  • Cognito

  • The Horse and Groom

  • V-ATE Automotive Smokehouse and Bowl

  • Winteringham Fields

Mystery shopping criteria - Unannounced day visit


Unsung Hero Award

  • Ashleigh Farm Caravan and Glamping

  • Cogglesford Watermill

  • Mrs Smith's Cottage

  • Serendipity at The Priory

  • V-ATE Automotive Smokehouse and Bowl

Mystery shopping criteria - Additional local judging rounds


Mystery shopping criteria - Additional local judging rounds


Customer Service Excellence Award

  • Bransby Horses - Rescue & Welfare

  • Hirst Priory Ltd

  • International Bomber Command Centre

  • The Lincoln Tea and Coffee Limited

  • Walcot Hall

Arts, Culture and Heritage

  • Heckington Windmill

  • International Bomber Command Centre

  • Normanby Hall Country Park

  • North Lincolnshire Museum

  • Stamford Arts Centre

Mystery shopping criteria - Unannounced day visit